American male grooming market now worth $3.5 billion??

With the American male grooming market now worth $3.5 billion, men seem to be changing their attitude about a number of issues that seemed previously to be the preserve of women. Feeling the need to look youthful and appear dynamic well into your 40s, 50s and 60s has led to men re-thinking their attitudes to pills, diet, exercise, face-care products and cosmetic (plastic) surgery. Men increasingly want to change the things they don’t like to see in the mirror and statistics available from the American Society of Aesthetic Plastic Surgery show that surgery is becoming increasingly popular with men as a way to deal with image maintenance and change.